Everything I share moves down one path: I learn it, I build it, I test it in public, and if it works it graduates into something you can use. No theory skips the line.
Books, courses, creators, filtered to what actually mattered. The good stuff, minus the hours you'd waste finding it.
Obviously Awesome finally made positioning clickBookThe $400 course that had two good ideasCourseThe vanity-metrics detox5 minRe-reading Ogilvy, still rightBookSystems and projects in progress. The build, not the brag. Shown while it's still half finished.
Lead scoring without a data team5 minRebuilding my own funnel in public7 minAn AI agent that writes reports in my voice7 minLive experiments with no proof yet. Watch the test happen in real time, before anyone knows if it worked.
Plain-text vs designed emails: week two4 minA 9-word email to a dead list3 minKilling the hero image entirely4 minLinkedIn docs vs carousels3 minThe receipts. Real numbers, real failures, and the few that graduated into things you can buy.
How I cut a cost-per-lead by 94 percent12 minThe reactivation email that pulled 251 percent9 min237% MQL growth in 90 days10 minWhen a test produces real numbers, it graduates into a gig you can book. Fixed scope, fixed price, no retainers.
“Want me to run this arc on your funnel instead of mine?”
Tell me what's broken→