Three positioning books bounced off me. Chapter three reframed how I write every landing page.
Eight hours of padding around two genuinely useful ideas. Pulled out so you can skip the rest.
How to tell the numbers that matter from the ones that just look nice on a dashboard. In normal words.
The old advertising books keep beating the new growth threads. Here is what still holds up in 2026.
Translating the acronym soup into the one question a founder actually cares about: will it pay rent.
SPF, DKIM, DMARC and the boring infrastructure that decides whether any of the clever copy even lands.