Plooma working notebook
The NowAbout
← The Now  /  Stage 03

What I'm testing

Live experiments with no proof yet. Each one is a hypothesis I'm running right now. When a test produces real numbers it graduates to "tested" and, sometimes, to a product. You're seeing the proof happen.

4 running · Updated daily · Results when they're real
The log · 4 running
RunningStarted Jun 20

Plain-text vs designed emails: week two

Hypothesis

The stripped-back version is ahead on replies, but it is close. The data so far, no conclusions yet.

Current read

No read yet — too early to call.

RunningStarted Jun 12

A 9-word email to a dead list

Hypothesis

A tiny, almost rude re-engagement email to a list everyone wrote off. Opens up, conversions not. Yet.

Current read

No read yet — too early to call.

RunningStarted Jun 3

Killing the hero image entirely

Hypothesis

Stripped the big header photo off the landing page to see what it was actually costing in conversions.

Current read

No read yet — too early to call.

RunningStarted May 22

LinkedIn docs vs carousels

Hypothesis

Same content, two formats, four weeks. Reach and saves split in a way I did not expect.

Current read

No read yet — too early to call.

Want to know which of these actually worked?
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