Stripped-back plain-text emails will out-convert the designed template for this B2B list.
Plain text ahead on replies, but it is close. Not calling it yet.
A tiny, almost rude re-engagement email will wake a list everyone wrote off.
Opens are up. Zero conversions so far. Holding.
Document posts will out-reach carousels for the same content with less effort.
Inconclusive and frankly annoying. Need another week.
Removing the hero image will lift conversions by cutting load time and distraction.
Bounce rate moved in a direction I cannot yet explain.