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237% MQL growth in 90 days

By Ploom · May 19, 2026

The 90-day play, week by week — including the two weeks where nothing moved and I nearly bailed.

The turn

The 90-day play, week by week, including the two weeks where nothing moved and I nearly bailed.

0%
237% more qualified leads in one quarter — and the exact 90-day sequence that did it.

The month nothing moved was the month it was actually working.