The reactivation email that pulled 251 percent

By Ploom · Note 304

Hypothesis

“A dead list is rarely dead — it's just been asked the wrong thing.”

What I changed

1Segmented the list down to people who had ever opened once.

2Rewrote the offer as one plain, specific sentence.

3Sent a short reactivation email with a single ask.

sales lift

The result

One email to a segment everyone had written off. The reactivation sequence is now a $39 template.