PloomPaulina Litton · portfolio
WorkAbout
Hired by the project · no retainers · 1 website + 2 smaller gigs a month

One marketer. The output of a team. Hired by the project.

I run a whole marketing operation solo on a bench of AI tools I built myself — so a job that takes an agency a quarter takes me days. Fixed scope, fixed price, a date on the calendar, and the receipts to show it works. No monthly anything.

94%cost-per-lead cut
237%MQL increase
2700%partner growth
11 yrsin growth marketing
01 · The gigs

Pick the door. Prices start from.

Hover or tap a card to see what's inside.

01
Full audit + a plan · no execution

Full Funnel Strategy

I go through your whole funnel — site, ads, tracking, forms, CRM, offer — the way I do on day one of every account. You get the diagnosis and a step-by-step strategy your team (or anyone you hire) can run. I don't touch your accounts, which is why it's fast and costs a fraction of a build.

★ The same audit I run before every site and campaign I build
02
Design only, a landing page, or fully custom

The Website

Built to turn the traffic you already have into enquiries. Pick a ready-made design, get a single campaign page, or go fully custom. Mobile, speed and tracking sorted either way.

Website Design onlyfrom $50

Pick a ready-made template. I rebrand it with your logo, colours, photos and copy.

Pick a template below
Custom Landing Page Designfrom $300

One page for one campaign — offer, form wired to your CRM, tracking verified.

5 working days
Full Custom Redesignfrom $2,100

A site designed for you from scratch, launch QA, every old URL redirected, 30 days of fixes after.

10 working days
★ 100% of old URLs kept on every migration this year
03
Photo → video → ad

The Creative Pack

Send me your real job photos and clips. You get back 50 ready-to-run ads — 25 statics, 15 carousels and 10 vertical videos — in every size Meta needs, ending on your logo and number. Enough to test for months, not days.

★ Full promo sets built from clients' own photos — zero shoots
04
Includes the Creative Pack

Ads in a Week

The Creative Pack, plus ad copy written from your site and audience, plus the Meta (and/or Google) campaigns built in your own ad account — handed over paused with tracking verified, so you press go when you're ready.

* The week starts once every access is in: ad accounts, Business Manager, website, tracking and CRM. No logins, no clock. Missing access pauses the week, it doesn't shrink it.

★ ~4x the leads for one client after a Meta push + site rebuild
05
A custom agent for one job

One AI Employee

A custom AI agent or tool built for one job in your business — trained on your voice, plugged into your tools, with an owner's manual and a Loom walkthrough. Yours to keep.

You own it. No subscription, no monthly ransom. It comes with an owner's manual and a recorded walkthrough, because an AI nobody knows how to run is just a very expensive pet.

★ Several of my own running every day — one helps write this site
02 · The track record

11 years of results. Before the AI made it faster.

94%lower cost per leadB2B workplace-culture consultancy · conversion optimisation
237%more marketing-qualified leadsB2B workplace-culture consultancy · automated email + funnel fixes
2700%partner growthSeries A B2B SaaS · in 6 months, in a role I created
310%average order valueSeries A B2B SaaS · contributed, in 6 months
273%GMV growthSeries A B2B SaaS · contributed, in 6 months
42%user growthSeries A B2B SaaS · in 9 months
251%sales growthWellness center · 2 years of SEO, social ads and site optimisation
110%sales growthFashion e-commerce start-up · resort-wear category
~70%lower cost per lead, same budgetHome-equity lender · Meta, current client work
~4xleads in a monthDecorative-concrete contractor · rebuild + Meta push
03 · The work

What I've actually done.

In-house · B2B workplace-culture consultancy

I didn't add more budget. I just fixed the funnel.

An inherited account with low MQLs. I found the leak, built a free webinar fed by organic and paid content, and automated the follow-up in Zoho and HubSpot. Same spend.

+237%MQLs
−94%cost per lead
Funnel · Email automation
Insulation company · Metro Detroit

0 → 25x pipeline in 45 days

A rebuilt site, two ad landing pages (homeowners and contractors) wired straight into the CRM, and search + Meta ads pointing at them.

25xpipeline in 45 days
Website · Landing pages · Google + Meta
National home-equity lender

Roughly 70% cheaper leads on the same budget

Same monthly Meta budget, about 3x the leads. On Google, roughly 2.5x the leads that actually reached the CRM.

~70%lower cost per Meta lead
~3xMeta leads, same budget
Meta Ads · Google Ads
Decorative-concrete contractor

4x the leads in a month, after a rebuild and a Meta push

A new site with proper tracking, then a deliberate Meta push. Lead volume hit an all-time high.

~4xleads, month over month
Website · Meta Ads · Tracking
Two Nashville home-service companies

From job photos to running ads in a week

No shoot, no agency. Their own job photos went in; reels, statics and a drafted Meta campaign came out.

0photo shoots needed
Creative · Meta Ads · AI
Nashville landscape-lighting company

Moving a site without losing a single URL

Years of rankings and a pile of near-duplicate pages, rebuilt by hand with every old link still working.

100%of old URLs kept
~90%fewer duplicate pages
Website · SEO
Metro Detroit junk-removal company

Rebuilt, then tracked end to end

Nobody could say which ads made the phone ring. Rebuilt the site, tagged every page, proved every conversion before launch.

100%of pages tracked
Website · Tracking
Sites I've built

Hover to see them move.

Full page of a site built for a concrete-resurfacing contractor
Bold & directBuilt for a concrete-resurfacing contractor
Night luxeBuilt for a landscape-lighting company
Full page of a site built for a junk-removal company
Friendly & brightBuilt for a junk-removal company
Full page of a site built for a decorative-concrete studio
Editorial premiumBuilt for a decorative-concrete studio
04 · How a project goes

From “it's broken” to handed over.

  1. 01Brief

    A 20-minute call. What's broken, what "done" looks like, what you already have.

  2. 02Audit

    Before I build anything I look at the data, so we build on numbers, not guesses.

  3. 03Build

    In your accounts, not mine. You can watch.

  4. 04Test

    Every path clicked, every tag checked, with real data, before anything goes live.

  5. 05Hand-over

    Plain-English notes, a Loom, and 30 days of "wait, how do I…" messages answered.

05 · The bench

The tools I built, and use on every gig.

This is why it takes days, not a quarter. The boring 80% is automated; my hours go into the 20% that needs a human.

Meta ads uploader

Reads a folder of creatives, writes the copy, assembles the campaign. ~90 minutes of clicking → minutes.

Ad-copy + ads-build skills

My own Claude Code skills: platform-ready copy from a client's site, ads built as drafts for review.

Tracking audit

Crawls a site and proves which tags fire — and which ones lie.

Launch checklist

The migration runbook I run on every site so no URL, form or pixel gets lost.

Cutaway

A prompt-driven video editor I built. Describe the cut, it renders it.

Reel engines

HyperFrames + Remotion templates that turn still photos into vertical reels.

06 · Off the clock

The Plaiground. Apps I built for myself.

Your own app · deploy in ~15 minRecipe Feed

Paste a TikTok or Instagram recipe link — AI turns it into an editable recipe card. Drag cards onto a weekly meal planner and it builds your grocery list and tallies your macros.

★ In daily use
Your own app · in the labMarketing Intel

Feed it YouTube links and articles on marketing — then chat with a bot that answers from everything you've fed it, or browse the notes it wrote.

★ Still evolving
Your own app · in the labBook Notes

Every highlight and note from the books you read, in one place — browsable per book, and chattable: ask what a book said and it answers from your own notes.

★ Still evolving
Plus the pile of things I made purely for fun →
Always mid-experiment

Where marketing
comes to get

I learn it, build it and test it — and only what converts makes it into your account. Equal parts fun to work with and brutal about proof.

Start a project

Work with me.

Tell me what's broken — it takes two minutes. I reply within two working days with whether I can help, a date, and a price — or the name of someone better suited.

Rather email? hello@ploommarketing.com