PloomPaulina Litton · portfolio
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Full Funnel Strategy

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Gig 01 · Full audit + a plan · no execution

I go through your whole funnel — site, ads, tracking, forms, CRM, offer — the way I do on day one of every account. You get the diagnosis and a step-by-step strategy your team (or anyone you hire) can run. I don't touch your accounts, which is why it's fast and costs a fraction of a build.

from $1,0007–10 working days

Good for: Businesses spending on ads or a website that isn't bringing in enough leads — and who want to know exactly why before spending more.

01 · What you get

Everything that's in it.

  • Site + landing pages: messaging, offer, forms, mobile and speed
  • Ad accounts (Google and/or Meta): structure, targeting, where spend leaks
  • Tracking: which tags actually fire — GTM, GA4, pixel, conversions
  • Lead handling: where enquiries land and how fast they're answered
  • A written strategy: what to fix first, second and third, and why
  • A recorded walkthrough call to go through it together
Not included
  • Doing the fixes. This is the diagnosis and the plan — not the execution.
  • Want it done for you? Book a website, Ads in a Week or AI Employee gig afterwards.
★ The same audit I run before every site and campaign I build
02 · How it goes

From “it's broken” to handed over.

  1. 01Brief

    A 20-minute call. What's broken, what "done" looks like, what you already have.

  2. 02Audit

    Before I build anything I look at the data, so we build on numbers, not guesses.

  3. 03Build

    In your accounts, not mine. You can watch.

  4. 04Test

    Every path clicked, every tag checked, with real data, before anything goes live.

  5. 05Hand-over

    Plain-English notes, a Loom, and 30 days of "wait, how do I…" messages answered.

03 · Proof

Where I've done this before.

National home-equity lender

Roughly 70% cheaper leads on the same budget

Same monthly Meta budget, about 3x the leads. On Google, roughly 2.5x the leads that actually reached the CRM.

~70%lower cost per Meta lead
~3xMeta leads, same budget
Meta Ads · Google Ads
Metro Detroit junk-removal company

Rebuilt, then tracked end to end

Nobody could say which ads made the phone ring. Rebuilt the site, tagged every page, proved every conversion before launch.

100%of pages tracked
Website · Tracking
Ready?

Tell me what's broken.

Two minutes. I reply within two working days with whether I can help, a date and a price.

Book the audit →
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